There’s no denying that in today’s “all-access” online world, people are talking. What people say about your company online can have more of an impact on your sales than you think! Some of the larger corporations and well-known companies pay Online Business Managers or Reputation Managers thousands of dollars every month to ensure that the first impression seen online is a positive one. Here are some tips on what you can do to help improve your online reputation right away! For specifics on how your individual company can work through these situations, you may want to get with a professional do discuss your specific issues further. A professional can view all of the information online about your company, and come up with a specific “plan of attack” for you. Just remember, companies who solicit you for “removing” negative reviews or placing them lower on the site aren’t really fixing anything, and often use immoral ways that can get you in trouble. Our team can help you with everything from Online Reputation Management to Social Media, Search Engine Optimization & Placement and more! Find out more about how we can help you here.
How many of you have thought about what you can do to help get rid of those bad reviews on sites like Yelp & Google? Better yet, how many of you have been contacted by companies promising to clean up your reputation online? I was recently contacted by a client looking to see what they could do to help bump up their ratings on websites like Yelp, Google & Yahoo. They had been contacted by a company promising to get the bad ratings moved down the list, so the better ratings would show first. Well, just like with everything else, if it sounds too good to be true, it probably is! With a good understanding of how companies like Yelp work, I wanted to know more about how these third parties we’re intending on “cleaning up” the reputation of clients. I spent nearly two days calling these companies asking how they could help, and did some research into their examples of work they had already done. Things got interesting about a minute into the call! Here’s What These Companies Are Doing to “Improve Your Reputation”! Fake Recommendations - They are faking recommendations using templates that they have saved. Besides being immoral, these reviews are incredibly fake-looking, and easily detected by most people who read them. Most of the people writing the recommendations use English as their second language, which is also why they are generally paid nearly nothing, leaving their reviews lacking various words that make it hard to read. Paid Placement – Even companies like Yelp are now accepting payment for placing the bad reviews further from the front page, and putting your good reviews up front. Now, of course when Yelp contacts you about cleaning it [...]
A Virtual Assistant (or VA) is a solopreneur who specializes in providing ongoing, one-on-one, collaborative-style administrative support. Like other professional service providers, Virtual Assistants operate remotely from their own places of business and utilize today’s technology to deliver their services and communicate with clients. Virtual Assistants are first and foremost administrative experts. Virtual Assistants sometimes offer additional, separate specialties that fall under creative and/or technical services. Virtual Assistants come from a variety of business backgrounds, but the single-most important qualification the industry expects of its peers is at least five (5) years administrative experience earned in the real (non-virtual) business world working in upper-level capacities such as administrative assistant, executive assistant, secretary, legal assistant, paralegal, legal secretary, real estate assistant, office manager/supervisor, etc. From this level of experience, a Virtual Assistant is expected to possess the skill sets, training and business knowledge which are the hallmark of a truly qualified Virtual Assistant.Written by: Virtual Assistant Chamber of Commerce Source: Virtual Assistant Chamber of Commerce
Regardless of the industry you are in, there are some great tips to working with a virtual assistant. Whether you just started working together, or have been working together for a long period of time…there are always ways to improve your working relationship.Communication can be the most important factor. It is very important to be clear on your instructions, deadlines and your overall goal in asking for assistance with your project.Check up on your project. If you don’t have time to check up on your project, most Virtual Assistants have an online system that will tell you where they are with your project. We are now using TeamWorkPM to effectively manage our projects, which our clients can be a part of!Set clear expectations from the start. When we initially start working with a client, we get a complete overview of the project. The TEAM Leader then produces a Project Assignment Information Sheet, this form can easily be reviewed by the client to ensure that our conversations have been correctly documented prior to the work being started.Set up a clear budget. If there is a budget you need to stay within, let us know. We frequently tailor projects to stay within our clients budget. We also run regular promotions to help save even more.Provide prompt feedback. People change their minds, and that is okay. If you want to change the direction of our focus, come up with different ideas for a project, or want changes made…No Problem! Just let your Virtual Assistant know as early in the project as possible. This way less time is spent working in the wrong direction.Written by: Amanda Lawson
Did you know that the color of your logo says a lot about your business? Well, it does. Most of us know that different colors have different meanings, so we put together a fun little chart explaining what some of the most popular colors mean. When it comes to logo design, keep it simple. Far too often new business owners will put too much into creating a complicated logo that becomes inefficient in the long run. The top 5 things to think about when designing or re-designing your logo (brand): COLOR- as the chart outlines, color has many meanings and emotions attached to it. Make sure the color(s) you choose reflect you the way you want. We would never recommend multi-colors – these are the most difficult to work with and we've had to re-do many for clients who became very disappointed with trying to place it into different backgrounds on different mediums. SIMPLICITY – there are many reasons simple logos work well. The primary reason is that it will represent well in different mediums. Consider this: the golden arches work on huge signs on the street and they also work as itty-bitty, recognizable arches at the top corner of a business card. We highly recommend you remember that when you’re getting to the point of over-designing your logo. UNIQUE – there are millions of logos out there and it’s tough to stay above the crowd. However, worse than that, would be to imitate another brand. Always be your authentic self! FILE – this is where we get a lot of clients coming to us having to get us to recreate a logo because they don’t have the original file. There are two things to remember here: #1 MAKE [...]