Rather than wear every hat — every single day — small business owners need to think about regular activities that can be outsourced or subcontracted out. When you can get assistance with tasks you are probably not skilled at anyway, you will have more time for higher level activities like business development and project management. Great leaders know it is more productive to outsource work that is not revenue generating, but essential to business operations. Since time is such a prized commodity when running a small business, it is smart to leverage the talents of others rather than trying to do it all by yourself. Here are some of the best activities to outsource in your small business.
Subcontract Your Marketing Efforts: Marketing is the fuel of a small business. Your marketing efforts tie directly to your sales results. So if you are too busy working the business you already have to focus on closing the next sale, you need some help. Outsource your marketing efforts to a consultant or public relations specialist for your small business. Some marketing people will help you develop downloadable content for your website, conduct email marketing campaigns. Some will focus on reaching out to LinkedIn contacts; they can handle direct inquiries or pitch you for speaking opportunities. They can also develop media pitches and monitor HARO for media opportunities.
Subcontract Your Payroll: Unless you run an accounting firm, you should not be doing your own payroll. Listen, you can get in trouble faster with the IRS for not paying your payroll taxes properly than not paying personal income taxes. If you hire an outsourcing company to do your payroll, then you can rest assured that you and your staff will have no […]