Looking for that quick fix to make Facebook marketing work for your business? The truth is, any expert marketer will tell you that social media
marketing in general is not quick. In fact, most experienced marketers will tell you that it often takes close to 90 days to see consistent growth and progress across your pages. Not only does it take a bit of time, but it also takes intentionality and consistency. Even more than that, it starts before you even create your Facebook page, it starts with your website and a solid marketing plan.
Business Plan – A good business plan can help you map out some very important aspects of your business, and will help you stay on track with the types of messages you are sending out about your company. It helps you determine your overall goals and mission for your company, and how you plan to stay relevant amongst the competition. Forbes.com has some great tips on “10 Elements of a Sound Business Plan”.
Marketing Plan – Marketing Plans are crucial for creating a solid “road map” for all of your marketing efforts. Your digital marketing efforts are most often a large portion of your marketing plan, and is where your focus on creating an action plan for your social media efforts will be. It’s also a great place to determine your ideal client and keep you focusing on what is important to your business, and your potential clients.
Your Website – Having a good website that is mobile-friendly and easily refers visitors to your social media pages is crucial to making the most out of your Facebook marketing. Ideally, various posts on Facebook will point back to your website allowing potential customers to […]